Work Experience

Creative Director/Creative Visual Designer

Dawah Marketing

• Led a creative team in revamping and rebranding the company’s entire brand identity, establishing a cohesive and professional visual presence across all platforms.
• Created engaging marketing content for social media platforms to promote local businesses. Designed eye-catching graphics and videos to increase brand awareness and drive customer engagement.
• Collaborated with marketing and social media teams to develop creative strategies for effective online marketing campaigns.
• Leveraged AI-powered design tools, including Adobe Firefly and Envato’s Nano Banana, to enhance both video and graphic production, boosting efficiency, creativity, and overall output quality.
• Enhanced production quality and creative output for both Dawah Marketing’s brand and its clients, elevating standards and consistency across projects.

Video Editor & Graphic Designer

Dickey's Barbecue Restaurants Inc.

• Produced and edited corporate videos, promotional ads, and training content to support company-wide initiatives. Filmed and directed video shoots for marketing campaigns and internal communications.
• Contributed to the rebranding of Dickey’s Rewards Program, creating engaging visuals and video assets that boosted customer loyalty and digital engagement.
• Produced high-quality ads for Dickey’s retail products sold in major retailers such as Walmart and Kroger, ensuring professional campaigns that reached wide audiences.
• Collaborated with external media outlets to deliver advertising content across both online and TV platforms, strengthening the brand’s national visibility.
• Designed promotional graphics, signage, and digital assets for national campaigns. Created technical spec packs for product design, print collateral, and branded materials and leveraged AI-Powered Tools to Enhance Imaging and Design.
• Worked closely with marketing & corporate leadership to maintain brand consistency across all media channels

Graphic Designer & Video Editor

Rahma Worldwide

• Designed engaging graphics, promotional materials, and digital assets to support international humanitarian campaigns.
• Produced, filmed, and edited videos that highlighted Rahma’s relief efforts, increasing global visibility and donor engagement.
• Developed social media content and visual branding for humanitarian projects across multiple regions.
• Collaborated with regional directors and field teams to deliver high-quality visuals that documented relief efforts and success stories.

Graphic Designer, Access Press

• Served as the lead designer for a variety of print and digital projects, managing branding and layout for clients across industries.
• Designed magazines, advertisements, brochures, and marketing collateral from concept to final production.
• Oversaw print production processes, ensuring accuracy, color quality, and on-time delivery.
• Gained foundational experience in creative leadership, project management, and client relations
  

Freelance Graphic Designer

- Designed the logo for "Radio Arabia USA" and 

promotional materials for concerts of various Arabic Music Superstars.

- Created flyers for the comedy show "Khabar Ajil" and designs for club nights.

- Developed luxury branding and marketing materials adhering to brand standards.

Education

2012-2015

University of Texas at Dallas

Bachelors of Arts & Technology. Focus: Graphic Design & Sound Design